In 2015, I was contacted by a professional driving company in Corpus Christi, TX, as a referral from an existing client. Harbor Driving was setting out on its own from its parent company and needed a clean, high-end brand for their luxury driving enterprise. Being directly on the water, a minimalist two-tiered wave shape was placed over a bold serif font selection with a lighter font emphasis on ‘DRIVING’ and two elongated triangles as a separator. This brand allowed for easy translation to car graphics, embroidered employee uniforms, print materials, etc.
- Client: Harbor Driving
- Type: Branding