Good design is pretty. Great design is psychology. To understand the makings of an effective brand identity, advertisement, or slogan, one must first comprehend the intricacies of who your brand communicates with and how your message is conveyed on an intrinsic level. By putting yourself in the Other’s proverbial shoes, you find what is most important to the individual as they view your business, your product, or your advertisement.
And that is my key to your success.